Med Nakliye: Website, SEO and Google Ads

Based in Kahramankazan, Med Nakliye carries raw materials, sheet metal, coils, profiles, machine parts and packaged goods from factory to factory within Ankara. Most of its customers are purchasing and logistics managers working in the industrial zones around OSTİM, İvedik, Sincan and Kahramankazan, who often need a vehicle the same day and request it by phone.

The company had no digital presence that presented it properly to this B2B audience. Which vehicle type suited which load, which areas were served and how to request a vehicle were not set out in one place. Unsuitable calls from people looking for house removals or intercity transport were also wasting time.

We started by building the corporate information architecture: a home page, a separate service page for each vehicle type (6-wheel truck, 10-wheel truck, articulated lorry), a vehicle request page powered by a vehicle selection tool, FAQs, an about page and a contact page. Content that clearly sets out the main routes (Keresteciler, HAB, Dağyaka, Dempa, Selpa, OSTİM, İvedik, Sincan) and the five-step working process gives customers the answer they are looking for on the first screen. Because the services the company does not offer (house removals and intercity transport) are also stated clearly, the site is structured to reduce unsuitable requests.

On the technical side, the site was built mobile-first, loads quickly with WebP images and lets visitors reach the company by phone or WhatsApp with a single tap. For local SEO, page titles and content were written around search phrases such as "Ankara şehir içi nakliye" (Ankara urban freight), "fabrika yük taşıma" (factory freight) and district names; business details were marked up with structured data (LocalBusiness) and a Google Business Profile was created.

In Google Ads, we set up a search network campaign targeted by area and keyword. Conversion tracking was configured so that phone, WhatsApp and form enquiries are measured as conversions. After the set-up, campaign management was handed over to the client's team together with the measurement infrastructure.