Google Ads management: measured conversions, controlled budgets
We build your campaigns around searches from people close to buying, measure every call, WhatsApp message and form, and direct your budget to what delivers results.
Google Ads from set-up to optimisation
Search Campaigns
Campaign structure by service and location, keyword and negative keyword lists, ad copy and assets.
Conversion Tracking
Phone calls, WhatsApp clicks and form submissions measured as separate conversions.
Landing Pages
Fast-loading landing pages that match the ad's promise and lead to a single action.
Optimisation & Reporting
Search term analysis, bid and budget adjustments, and a monthly cost-per-enquiry report.
Advertising you cannot measure, you cannot manage
The most common problem we see in Google Ads accounts is missing or incorrect conversion tracking: clicks are reported, but nobody knows which keyword brings in customers. We set up measurement correctly before building campaigns; because we have our own software team, we can also place the tags in your site's code ourselves.
- Google Ads conversion tags and a Google Analytics 4 link
- Phone, WhatsApp and form enquiries defined as separate conversions
- Cookie consent compliant with KVKK (Türkiye's data protection law) and Google Consent Mode
- Cost-per-enquiry visibility at campaign, keyword and search term level
- Where possible, feeding enquiries that become sales back into the account
Two models to suit your needs
Set-up and handover
We build the account structure, campaigns and measurement, run the first optimisation period with you, and then hand management over to your team with documentation.
Monthly management
We manage your campaigns on an ongoing basis, optimise search terms, bids and budgets, and report each month on results and the plan for the next period.
Planning ad spend and organic growth together
Google Ads delivers results quickly, but the traffic stops the moment the ads stop. That is why we do not treat advertising in isolation; it is part of a plan that decides which searches to win with ads and which to win organically over the long term.
For Med Nakliye, which moves freight within Ankara, we set up a location and keyword-targeted search campaign with phone, WhatsApp and form conversion tracking and handed it over to their team (see the case study). Our web development team improves the site where ad visitors land, and our SEO services support long-term visibility.
How does Google Ads management work?
A cycle that starts with measurement, is monitored weekly and reported monthly.
Goals & Account Review
Business goals, target locations and budget; a review of your existing account and conversion tracking, if any.
Measurement Set-up
Conversion tags, GA4 link, cookie consent and Consent Mode; landing page checks.
Campaign Set-up
Campaign and ad group structure, keywords and negative keywords, ad copy, assets and budget allocation.
Optimisation & Reporting
Search term clean-up, bid and budget adjustments, ad tests; a monthly cost and enquiries report.
Frequently asked questions about Google Ads management
Budget depends on your target area, click costs in your sector and the number of enquiries you aim for each month. During the account review we estimate click costs for your keywords and recommend, with reasoning, the budget needed to reach your goal. Ad spend is paid directly to Google; our management fee is separate.
The account is always opened in your name and you keep administrator access; we work with delegated access. When our engagement ends, the campaigns, historical data and conversion settings remain in your account.
Traffic usually starts as soon as campaigns are approved. However, cleaning up search terms and adjusting bids and ad copy based on results needs a few weeks of data, so we plan the first month as a learning and improvement period.
We define clicks on the phone and WhatsApp links on your site as separate conversions, and use Google's call conversions for calls from ad assets. That way you can see in the report which campaign and keyword brought in each enquiry.
Yes. We first review the account structure, search terms, spend distribution and conversion tracking and share our findings; we then restructure the campaigns without losing the existing historical data.
We respond to your request within 24 hours. We carry out a free review of your existing account or your sector and share our recommendations; after a requirements analysis meeting, we deliver a scope and proposal within 3–5 business days.
Related services, projects and industries
Related services
Our projects in this area
Related guides
- SEOA Guide to Corporate SEO: Process, Timelines and Choosing an AgencyHow corporate SEO works, how long it takes and what drives its cost: technical SEO, content, local SEO and the questions to ask before hiring an SEO agency.
- Google AdsGoogle Ads Conversion Tracking: How to Measure Calls, WhatsApp and FormsHow to set up Google Ads conversion tracking: measuring phone calls, WhatsApp clicks and forms, cookie consent and Consent Mode, and common set-up mistakes.
A free review of your Google Ads account
Let us look together at where your spend is going and whether your conversion tracking is working correctly.